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1. Business Marketing Strategies

Marketing strategies help point you toward the best marketing programs for your business. Without strategies, you risk becoming unfocused in your marketing efforts, choosing programs that do not support general strategies.
By Bobette Kyle
2. The 4 P s of Marketing: Effective Marketing Programs Depend On Them

A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s).
By Bobette Kyle
3. Let Your Survey Write Your Business Plan

Entrepreneurs are first taught to generate a business plan, then during its creation discover what it is they are going to offer and to whom. Marketing master, Catherine Franz, shares how to transfer this uphill battle with surveys before writing a business or product plan.
By Catherine Franz
4. What to Include in Your Marketing Plan Write-Up

For those new to marketing plans, the thought of writing a marketing plan from start to finish may feel daunting. It need not. Article explains content to include when writing a basic or expanded marketing plan.
By Bobette Kyle
5. Guide to a Profitable Marketing Mix

By implementing both long and short term strategies in your marketing mix, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are included in the article.
By Bobette Kyle
6. Today's Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Article discusses traditional marketing definitions and how they apply to modern technologies.
By Bobette Kyle
7. Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow your business through effective marketing.
By Steven Boaze
8. SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online or offline -- it is useful to complete an industry analysis. A SWOT analysis helps you identify ways to grow your business by understanding industry and company dynamics.
By Bobette Kyle
9. 5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines. The article shows how to effectively and inexpensively create your own tag lines on a small budget.
By Bobette Kyle
10. Differentiation – Smart Marketing Strategies for the Solo Entrepreneur

Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say.
By Terri Zwierzynski
11. Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. It's vital for every business to identify its inherent USP or if it can't identify it, to create it.
By Robin Henry
12. Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If not, it is time to think about creating one. Article explains why creating a marketing plan is important and details a step-by-step creation process.
By Bobette Kyle
13. Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique ideas is often a struggle. Article explains two brainstorming techniques to use when developing new products and marketing strategies.
By Bobette Kyle
14. 10 Tips to Grow Your Business Plain & Simple

Recently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high.
By Beth Tabak
15. Marketing to Success on a ZERO Budget

How you can build a business you love and replace your income using ZERO DOLLAR MARKETING STRATEGIES. This article was written by Rachael Bermingham Australian business woman and intuitive marketing strategist who built a successful marketing coaching business and replaced her previous income by using the zero and low cost marketing strategies that she now teaches to others.
By Rachael Bermingham


16. Four Keys For Successful Foundation and Corporate Fundraising

In this environment of fewer dollars and more nonprofits, your fundraising must be as effective as possible. Stop using a shot-gun approach and starting using a targeted approach based on a match between your donors' desires and your needs. Four key strategies will improve your success.
By Judith Rothbaum
17. Getting Into Marketing Momentum ... The Accelerated Way

Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? Denise Corcoran -- Business Results Coach and Strategic Consultant -- will share with you the 5 power marketing principles for getting your business into high gear.
By Denise Corcoran
18. 7 Step Plan To Get Going With Networking

When used wisely and appropriately, networking is one of your most cost-effective business building tools. But, don't approach it as a method to sell. Networking is the process of creating relationships where you can help others achieve their goals, and they can help you achieve yours.
By Kevin Dervin
19. Networking Events – Lose the Fear and Gain the Benefits

Networking is an important part of helping any business or organization grow. If the thought of networking makes you sweat or you enjoy networking and could use a fresh perspective – this article is for you. You will learn one key to maximizing your networking efforts.
By Kevin Eikenberry
20. Developing a Contact List- Part Two

In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals.
By Nancy Roebke
21. Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.
By Nancy Roebke
22. Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time.
By Nancy Roebke
23. Choosing Networking Functions

Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.
By Nancy Roebke
24. How Would You Handle This?

We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional.
By Nancy Roebke
25. 10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well.
By Nancy Roebke
26. How Can I Break Into Cliques?

Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding?
By Nancy Roebke
27. Is Internet Marketing Saturated?

This article compares internet marketing to the evolution of a brand new city.
By Jerry Lunsford
28. So What Do You Do?

Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect.
By Nancy Roebke
29. Networking the Media

The media is a business's absolute best friend. It is THE source of information distribution to the masses. Even "bad" press has been known to stimulate business.
By Nancy Roebke
30. How To Perfect Your Marketing Message!

Could an ancient Japanese discipline hold the key to more effective advertising, & healthier online profits?
By Daniel A. Levis