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Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. But if you believe the legends about vampires, they do have one important thing in common with your customers . . . By Cathy Stucker 5 Ways to Give Your Web Site a Big-Company Look and Feel We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving. By Alexandria K. Brown 7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym When I first joined Gold's two years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from. By Alexandria K. Brown 10 Things to Help Your Business When Sales Are Slow During the Holidays Twiddling your thumbs and waiting for some business to come in? Why not use this downtime to set yourself up for greater success in the new year? Here are my 10 picks, but you don't have to do them all. By Alexandria K. Brown Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix. By Alexandria K. Brown Have You Captured Me Today? There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. By Alexandria K. Brown Make Your E-Mail Signature File WORK for You! You're probably familiar with e-mail signature (or "sig") files — they're the few lines of contact information that many of us put at the bottom of every e-mail we send. By Alexandria K. Brown What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ... By Alexandria K. Brown Why No Online Marketing is a Failure (It's Only a Test!) Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there. By Alexandria K. Brown Why You Don't NEED a Marketing Plan If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy. By Alexandria K. Brown 10 Ways Entrepreneurs Shoot Themselves In The Foot All of us have a tendency to get in our own way, however, entrepreneurs, because of the amount of risk they take, have a tendency to do it more frequently. This article, written by Marketing Master and 20-year entrepreneur, Catherine Franz, shares mistakes she has made or her clients have made over the years. By Catherine Franz The Anatomy of Hype Hype raises objections in some markets. If you use the following tactics, many educated shoppers cringe and go elsewhere: overblown claims, overexcited tone, unsupported and extreme superlatives, exaggerations and unqualified statements. By Marcia Yudkin 15 Ways to Promote eLearning Programs ePrograms is the number one marketing jet streamer in 2004 and will not change in 2005. Ten-year Certified Teleclass Leader and Marketing Master, Catherine Franz, discusses eLearning, teleclasses and 15 other ways to market your ePrograms. By Catherine Franz Nine Advance Networking Skills for Seasoned Networkers Networking requires finesse, being organized, efficient, and on your toes. It also requires follow-up. Marketing Master, Catherine Franz, shares nine techniques on how you can transform your networking skills that are attractive and makes sales. By Catherine Franz 10 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. By Nathan Holland Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials A fun-reading article about simple ways and strategies for letters, post cards, newsletters, testimonials, referrals. Originally written for the insurance industry, but applies to almost industry. By Jeffrey Dobkin My Product is Obviously Better – Why isn’t it Selling? Look beyond the features of your products and services. If you want to be perceived as different, then present yourself differently. By Nancy Fraser Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. By Susan Friedmann Promotional Products As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public. By Jörg Baumann Developing a Contact List- Part One One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be. By Nancy Roebke 15-Minute Marketing: Lots of Results in Little Time Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off. By Cathy Stucker Making Networking Work Networking is still one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively. By Cathy Stucker Every Day's a Holiday! Creating a holiday is a great way to get attention. You may get interviewed on television or radio, or information about you and your holiday may appear in newspapers and magazines and on web sites. By Cathy Stucker The Biggest Needle In The Haystack Fun article about the simple but complex advantages of theme based websites that are content rich, and search engine friendly. By Duncan Judson How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Usually you'll realise this after you've done it. But here are two tips that can save you thousands of dollars. By Stuart Ayling Ethics in Business - Please Have Some Ethics - in a profession or trade - is that branch of philosophy which studies the principles of right and wrong in human conduct. By Scott Sedwick Blowing Your Own Horn At first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing. By Keith P. Stieneke 10 Killer Ways to Promote Your New MLM Program Terrible isn't it? You just joined this wonderful new MLM and you're rearing to go! Then you think... go where and how?? Here are 10 ways to promote your MLM that'll get you started on the way to your first recruits By John Stafford Marketing Is A Long-Term Investment Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a plethora of avenues; advertising, customer service, by association, quality, public relations, sponsorship, awards, etc… And the second point; marketing is a long-term investment. By George Torok Marketing Success Defined How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. By Mark Levit

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